Executive product + design strategist, entrepreneur, and user-centric Agile team leader with 12 years’ experience.
Void Digital Strategy + Design :: 2004 - present
Founder + Principal
Summary: One-man product + design consultancy helping clients identify product-market fit, assess user needs, integrate Lean best practices, and execute on best-in-class product strategy and design. Efforts include product strategy, information architecture, content management, and UX strategy + design.
Clients Include: Nourish Snacks (snack-box subscriptions), Artissano (high-fashion e-com), Enelytics LLC (energy data visualization), TheKnot.com (wedding planning + content), BlogTalkRadio (podcasting network).
XO Group, Inc / The Knot :: August 2013 - January 2017
Vice President, Product + User Experience
Summary: Product Lead for the #1 wedding-industry brand, which generates $150MM in annual revenue from more than 60MM pageviews and 12MM uniques each month. Oversaw the complete relaunch of theknot.com in 2015, including technical overhaul and responsive-web reimagining of a 17-year-old brand.
Product: Oversight of membership acquisition, content + photography, fashion, vendor marketplace, and planning tools. Also responsible for TK’s native mobile apps, including the #1 wedding app on iOS.
User Centricity: Built out XO’s first user-centered research and design team; championed Lean UX processes and restructured Product, UI, and Tech orgs around Lean best practices. Established usability testing lab, which has conducted more than 500 hours of usability testing since April 2014. Merged Customer Service with User Experience and proactively reduced complaint volume by more than 50%.
Culture + Company: Selected to organize Lead@XO, a group dedicated to training + nurturing next-generation managers + leaders. Participant in XO Book Club, Product Demo Days, XO Chess Club, and XO Mentors. Managed more than 20 different employees during my tenure.
Delivery.com :: July 2012 - August 2013
Vice President, Product
Product + Design: Responsible for delivery.com’s strategic product roadmap, project planning, user-experience design, performance analysis, quality-assurance testing, and graphic design for all web + mobile products. Oversaw Dcom rebrand in January 2013, and pilot integration of Dcom data + functionality into Yelp.com.
Technology + Ops: Restructured engineering team and hired VP of technology. Migrated Tech to new project-management workflow, reducing release cycle from three months to two weeks. Hired front-end Lead Engineer, managed UI pipeline + priorities.
Thrillist Media Group :: 2009-2012
Director, Product Development for Thrillist, Thrillist Rewards, and JackThreads
Responsibilities: Executive oversight of 13 user-facing digital products, including email, web, mobile, and tablet for company’s content, ecommerce, flash-sale, and local deals businesses. Oversaw JackThreads product integration, redesign, and relaunch post-acquisition. Key contributor to Sales development.
Achievements: Thrillist top-line business increased from $12MM to $50MM during tenure as Product Director. Designed products that created more than $3.5MM in new business per year (notably, a recurring $1MM+ program with Absolut Vodka). Grew JackThreads mobile + web traffic by more than 3x (8.5MM to 29MM visits), and users by 20x (100k to 2MM) from 2009-2012. Launched and maintained three, five-star iOS applications.
Hearst-Argyle Television, Hearst Corporation :: 2007-2009
Summary: Oversaw web content and product development for HTV’s 31 local affiliate websites, which garnered more than 2B page views each year. Selected for digital incubator program, Hearst Innovations, in 2008.
NBC Universal :: 2004 - 2007
Manager, Executive Communications 2005-2007 | Communications Specialist 2004-2005
Summary: Drafted speeches, email, op-eds, articles, and collateral for key execs including CEO Bob Wright.
Los Angeles Unified School District :: 2001-2003
Summary: Taught 9th- and 12th-grade English literature in underserved school in San Fernando.
Agile Project Management: PivotalTracker, JIRA, OmniPlan, Sharpie + Post-It notes
UX Design: Sketch, OmniGraffle, InVision, Photoshop, Balsamiq, Axure, agile prototyping, pen/pencil + graph paper
Education, Accolades, and Activities
BA English Literature, Villanova University :: 1997-2001
Creative Writing program, University of East Anglia, UK :: 1999
Events Chair and founding member of the Career Gear Associate Board :: 2005-2013
Creator of Transom, note-taking app for fiction writers (10k+ installs, 4.5-star rating)
Active member of local Agile, Lean, Information Architecture, and Technology organizations and MeetUps
Avid rock climber: v6+ bouldering, 5.12+ top-rope
Lead Singer, Bassist of Brooklyn-based rock band The Read Letters
Chess enthusiast: 1150 ELO blitz, 1200 standard
Founder/Editor online literary journal Void Magazine
Winner, 2009 Paddy Reilly’s Karaoke Idol competition